TRECE is a brand, hospitality and styling studio specializing in brand strategy, creative direction, lifestyle marketing, property styling, and experience design for hospitality, residential, commercial and lifestyle projects.
We are culturally fluent, globally minded and deeply attuned to lifestyle, design and experience.
At TRECE, we connect strategy, storytelling, aesthetics and experience to help brands develop a distinct point of view — one that can live across content, spaces, hospitality, events and real-world moments.
Our mission is to create brand experiences that feel intentional, relevant and memorable. Not the same marketing talk you hear everywhere else, but ideas with voice, context and meaning.
We know how to find your voice — and how to bring it to life.
The TRECE mission is to create brand experiences that feel intentional, relevant and memorable — shaped by strategy, culture and a distinct point of view.
SERVICES
Brand Strategy & Creative Direction
Brand positioning, brand voice, storytelling, creative direction, campaign strategy, visual identity direction.
Marketing & Digital Communications
Social media strategy, content marketing, paid media, email marketing, launch campaigns, community building.
Hospitality & Lifestyle Consulting
Hospitality concept development, guest experience, lifestyle positioning, amenities strategy, brand partnerships, cultural programming.
STYLING, SOURCING & PROCUREMENT
Property styling, tabletop curation, furniture/decor sourcing, FF&E support, vendor coordination, purchasing support for hospitality, residential and commercial projects.
OUR CLIENTS
“The American adventure of Pardo Yachts began in 2018, when the Pardo 43 was unveiled at the Miami Yacht Show.
Just two years later, as evidence of the great success of the Italian shipyard, 23 units have already been sold. 20% of sales come from the American market and promising growth is on the horizon. ”
About
LOREDANA HERNÁNDEZ
Loredana Hernández is a Creative Brand Strategist based in San Juan, Puerto Rico, with over 15 years of experience shaping brands, stories and experiences across lifestyle, luxury, beauty, fashion, hospitality and culture.
With a background in visual arts and communications, Loredana brings a trained eye and a strategic mind to every project. Her work lives at the intersection of brand, design, storytelling and experience — translating ideas into platforms, campaigns, spaces and moments with a clear point of view.
In 2016, she launched TRECE as a creative strategy studio built around the belief that strong brands are shaped through culture, context and intention. Through TRECE, she has developed multi-platform solutions that connect business objectives with creative direction, brand strategy, digital communications and experiential thinking.
Her work now extends into hospitality, lifestyle spaces and property styling, where she brings together brand strategy, visual culture, sourcing and guest experience to create environments with a distinct point of view.
Loredana’s sensitivity to movement in art, design and culture, combined with strong business acumen, makes her a valuable partner throughout the strategic process — from positioning and storytelling to product development, spatial direction, marketing execution and real-world brand experiences.
Her client portfolio includes Avon, L’Oréal Paris, Maybelline New York, Garnier, Fiat, Alfa Romeo, Pardo Yachts, Tod’s, GlaxoSmithKline, Coca-Cola, Medalla Light, Reinhold Jewelers, BMW, Gustavo Arango and other lifestyle, luxury and consumer brands.
